To view all samples, click on the arrows on either side of the photo.
Examples of corporate flyers I’ve worked on during the organizational re-branding campaign.
Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.
About Me
The artist in me developed early in my elementary years. In my first years of schooling, everyone was a ‘great’ artist, so it wasn’t until my middle school years when I began to distinguish myself when a piece I made was featured in one of the best local traveling museums. At that moment, I had dubbed myself the best artist who had ever lived (right up there with my art teacher). Isn’t that funny?
While attending Upward Bound at my local college, I learned HTML and web design. My team and I successfully created the first website for a neighborhood learning center. After that class, I began to create my own website and learn new codes beyond the classroom. In addition, I knew that I needed graphics to make the user-interface more aesthetically pleasing, thus, I self-taught myself Adobe Photoshop 7 (from a $60 installation disc). Armed with a licensed program to design, I was designing every day. At the end of my high school career, I redesigned my website countless times, created many web graphics and made a multitude of posters for extracurricular events. Additionally, I was approached by a graphic design teacher and head of the institution’s most prestigious awards ceremony to create the event program with a time frame of three days. As I completed my first function-based design project, I was overjoyed at the positive reviews of my final piece.
My passion for designing, unfortunately, had to park itself away while in college. I had rent to pay, bills piled up to my knees and books to buy, which required lots of time. But my creative side just kept itching and I always snuck a little design here and there until I was finally recognized for my design and marketing skills with The Hartford. There, I created and coordinated over 30 pieces from a larger re-branding campaign. These pieces included flyers, posters, e-mails, PowerPoints, stuffers, newsletters and more. I couldn’t have joined the company at a better time. I was immersed in a world where I was in charge of maintaining and improving the name of one of the longest lasting brands.
Now, my designs are more functional than they are for my creative expression. I specialize in layouts, print production and web design. Additionally, project management, writing literature and quality checking are my strong points as I have strong attention to detail.
To view both samples, click on the arrows on either side of the photo.
Obstacle: The DCU Volleyball Team requires a poster to attract competitive individuals to compete in a table quiz to raise funds for an upcoming team field trip. As the poster will be posted around a college campus, the message must be clear and very eye-catching.
Analysis: According to campus and safety regulations, posters are allowed only in certain locations on a fireproof board and the board with the most student traffic is located in the Student Center. Due to the high visibility of the Student Center board, it also contains the most advertisements. I had to create a poster that was very attention-grabbing in order to generate interest.
Solution: To attract more persons to a fundraiser, I wanted to bring the experience to them. The recreation of the table top gives potential goers a glimpse into what they will get from the event.
In an effort to make the poster more appealing, I decided not to take the text-heavy approach rather than the graphic-heavy approach. Additionally, it was printed on a larger A2 (420mm × 594mm) paper format from the normal A3 (297mm × 420mm). The color contrast was increased between the darker wood background and the bright pieces of paper to bring light to the information printed on the papers. Furthermore, the variety of typography reinforces the realness of the poster and the experience.
To view all samples, click on the arrows on either side of the photo.
In mid-2010, I was approached by Xylite Financial Group to create a logo that maintained the intimate touch of a small business backed by the strength of the long-established insurance organizations. Xylite’s main goal was to have a simple logo to use right away. Their main requirements were the following:
- An eye-catching and aesthetically pleasing
- To depict a Xylite’s mission of providing piece of mind for each customer
- Must be related to insurance
In terms of styling, I suggested strong colors like blue and bold letters to signify strength. They wanted a golden color as gold represents success and an ability to be more relaxed. I incorporated a golden color to two logos and used a silver color in the other.
After a few alterations to the original, the first logo was chosen. Xylite’s team review includes that throughout their logo deliberations, the three that I had created “stood out the most.”
